What if I had invested in Disney
Every lump sum scenario for Disney, start year by start year, using real prices and each month's exchange rate.
Prices updated on September 21, 2026
If I had invested $1,000 as a lump sum in Disney in January 2016, today I would have $995
Over the same period
Worst moment: −57.1% between February 2021 and September 2023. To get this result, you had to hold on without selling.
Disney at a glance
Disney combines film studios (Pixar, Marvel, Star Wars), theme parks, TV networks and the Disney+ platform. The stock long stagnated after its 2021 peak.
$1,000 invested in Disney, by start year
Bought in January, valued at the latest price. Click a year for the full story.
| Start | Worth today | Multiple | Per year |
|---|---|---|---|
| 2025 | $939 | ×0.94 | −3.5% |
| 2024 | $1,158 | ×1.16 | +5.5% |
| 2023 | $1,203 | ×1.2 | +5.1% |
| 2022 | $675 | ×0.67 | −7.9% |
| 2021 | $577 | ×0.58 | −9.1% |
| 2020 | $723 | ×0.72 | −4.7% |
| 2019 | $953 | ×0.95 | −0.6% |
| 2018 | $972 | ×0.97 | −0.3% |
| 2017 | $1,003 | ×1 | 0.0% |
| 2016 | $995 | ×0.99 | 0.0% |
| 2015 | $1,110 | ×1.11 | +0.9% |
| 2014 | $1,368 | ×1.37 | +2.5% |
| 2013 | $2,100 | ×2.1 | +5.5% |
| 2012 | $2,788 | ×2.79 | +7.2% |
| 2011 | $2,787 | ×2.79 | +6.7% |
| 2010 | $3,242 | ×3.24 | +7.3% |
| 2009 | $4,608 | ×4.61 | +9.0% |
| 2008 | $3,239 | ×3.24 | +6.5% |
| 2007 | $3,092 | ×3.09 | +5.9% |
| 2006 | $4,421 | ×4.42 | +7.4% |
| 2005 | $3,812 | ×3.81 | +6.3% |
| 2004 | $4,542 | ×4.54 | +6.9% |
Lump sum or DCA in Disney?
Since January 2016, investing in Disney all at once (lump sum) multiplied the stake by ×0.99, 0.0% a year. Investing every month (DCA) multiplied the total contributions by ×0.94, an annual return (IRR) of −1.2%.
Here the lump sum did better: money invested early rode the whole rise. That is the most common outcome on an asset that goes up.
Frequently asked questions
How much would $1,000 invested in Disney 10 years ago be worth today?
$1,000 invested in Disney in January 2016 would be worth about $995 today, an average annual return of 0.0% (price only, in the displayed currency).
What if I had invested $1,000 in Disney in 2015?
Invested in January 2015, $1,000 would be worth about $1,110 today, +0.9% a year on average.
What if I had invested $1,000 in Disney in 2020?
Invested in January 2020, $1,000 would be worth about $723 today, −4.7% a year on average.
What was the best year to invest in Disney?
Among the start years covered, 2009 gave the best result: $1,000 would have become $4,608. The weakest was 2021, worth $577 today. This ranking is only known with hindsight.
Are dividends included?
By default, the calculation follows the market price only. The "Reinvest dividends" option uses the adjusted price, which includes dividends paid and stock splits: the closest measure of what an investor actually earned.
Are exchange rates taken into account?
Yes. Disney trades in its own currency; every purchase and valuation is converted at that month's exchange rate. A US asset can gain in dollars and less in euros if the dollar weakened.
Are fees and taxes included?
No: results are before brokerage fees, fund fees and taxes. Your net result depends on the account you invest through.
Compare with
Before you have regrets
What this calculation does not tell you.
Hindsight bias
Picking Nvidia or Bitcoin today means picking known winners. Back then, nothing set them apart from hundreds of assets that went nowhere or vanished.
Holding on was the real test
The result assumes you never sold, including through the drawdowns shown above. Very few investors actually do.
The broad market, no bet required
The MSCI World never makes headlines, but it does not require guessing the winner. It is the fairest yardstick for any pick.
Past performance, computed from monthly closing prices (intra-month lows are smoothed out). Converted at each month’s exchange rate; no fees, no taxes. The MSCI World benchmark is the price index, excluding dividends. Not investment advice. NokxiHub.