What if I had invested $100 a month in Alibaba
Investing a fixed amount every month, whatever the price: that is dollar-cost averaging. Here is what this strategy would have done in Alibaba, depending on the year you started.
Alibaba, a stock listed on Wall Street, went nowhere in dollar terms: +19.1% between September 2014 and November 2026, +1.5% a year. For a monthly investor, only 44% of the 146 monthly purchases made since September 2014 were below today's price; the rest are at a loss today.
Data: Yahoo Finance monthly closing prices, up to date as of (latest update November 4, 2026) MethodAuthor: Yann Avondo
If I had invested $100 every month in Alibaba since January 2016, today I would have $11,516
Over the same period
Worst moment: −79.1% between October 2020 and October 2022. To get this result, you had to hold on without selling.
Alibaba at a glance
Alibaba dominates Chinese e-commerce (Taobao, Tmall) and cloud computing in China. Listed in New York in 2014 in what was then the largest IPO ever, the stock lost more than three quarters of its value after Ant Group’s IPO was halted in late 2020.
Between October 2020 and October 2022, Alibaba lost 79.1% of its value in dollar terms, and that peak has still not been regained. Over the same period, the MSCI World (price index) returned +9.1% a year in dollar terms: Alibaba lagged well behind. Calendar year after calendar year, 6 of 11 ended higher; the best, 2017, returned +96.4%, the worst, 2021, cost 49.0%.
$100 a month in Alibaba, by start year
One contribution at the start of each month since January of the given year, valued at the latest price. Click a year for the full story.
| Start | Invested | Worth today | Multiple | Annual IRR |
|---|---|---|---|---|
| $2,300 | $1,976 | ×0.86 | −14.4% | |
| $3,500 | $3,562 | ×1.02 | +1.2% | |
| $4,700 | $4,997 | ×1.06 | +3.1% | |
| $5,900 | $6,330 | ×1.07 | +2.8% | |
| $7,100 | $6,986 | ×0.98 | −0.5% | |
| $8,300 | $7,535 | ×0.91 | −2.8% | |
| $9,500 | $8,279 | ×0.87 | −3.5% | |
| $10,700 | $8,998 | ×0.84 | −3.9% | |
| $11,900 | $9,986 | ×0.84 | −3.5% | |
| $13,100 | $11,516 | ×0.88 | −2.4% | |
| $14,300 | $13,092 | ×0.92 | −1.5% |
Lump sum or DCA in Alibaba?
Since January 2016, investing in Alibaba all at once (lump sum) multiplied the stake by ×1.3, +2.5% a year. Investing every month (DCA) multiplied the total contributions by ×0.88, an annual return (IRR) of −2.4%.
Here the lump sum did better: money invested early rode the whole rise. That is the most common outcome on an asset that goes up.
Frequently asked questions
How much would I have if I had invested $100 a month in Alibaba for 10 years?
Investing $100 every month since January 2016, $13,100 in total, would be worth about $11,516 today: an annual return (IRR) of −2.4% (price only, in the displayed currency).
What if I had started investing $100 a month in Alibaba in 2015?
Since January 2015, $14,300 invested in total would be worth about $13,092 today (IRR of −1.5% a year).
What if I had started investing $100 a month in Alibaba in 2020?
Since January 2020, $8,300 invested in total would be worth about $7,535 today (IRR of −2.8% a year).
Is investing monthly better than investing all at once?
Historically, investing a lump sum right away returns more in most cases, because markets rise more often than they fall. But monthly investing smooths the purchase price, protects against the worst timing and matches how people actually save: from their paycheck, month after month.
How is the annual return calculated?
With spread-out contributions, the multiple of the amount invested does not tell the whole story: the last dollars had only a few months to grow. The IRR (internal rate of return) is the average annual return that, applied to each contribution from its date, produces the final value.
Compare with
Before you have regrets
What this calculation does not tell you.
Hindsight bias
Picking Nvidia or Bitcoin today means picking known winners. Back then, nothing set them apart from hundreds of assets that went nowhere or vanished.
Holding on was the real test
The result assumes you never sold, including through the drawdowns shown above. Very few investors actually do.
The broad market, no bet required
The MSCI World never makes headlines, but it does not require guessing the winner. It is the fairest yardstick for any pick.
Method: past performance, computed from split-adjusted monthly closing prices (intra-month lows are smoothed out). Converted at each month’s exchange rate; no fees, no taxes. The MSCI World benchmark is the price index, excluding dividends. Sources: Yahoo Finance (prices, exchange rates, US Treasury bills), Eurostat (inflation), published regulated rates (Livret A). Not investment advice. NokxiHub.